Vanliga frågor
KeraDirect is a direct dye that deposits pigment on the surface of the hair shaft without opening it up. This provides an intense, gentle color change that gradually washes out of the hair.
The color is free from ammonia and hydrogen peroxide, preserving your hair’s natural quality. This means you can experiment with color without risking chemical damage and unnecessary wear.
You can use heat styling tools as usual, but we always recommend applying a good heat protectant first. Very high heat can eventually cause the pigments to leave the surface layer, making the color fade faster.
Yes, since the product does not contain bleaching or harsh chemicals, it is very gentle. The nourishing, surface-level formula is also highly suitable for fine and fragile hair types.
For shoulder-length hair of normal thickness, one package is usually sufficient. If you have long or very thick hair, we recommend two packages for an even, full-coverage result.
The color result is always most intense and vibrant on pre-bleached or naturally very light hair. On darker hair, the colors usually only provide a subtle tint or a slight reflection in the light.
Yes, all shades in the range can be mixed with one another, allowing you to create completely customized colors. You can also mix them with the neutral Clear shade to tone down the intensity and create soft pastel tones.
Durability varies greatly depending on your base color, hair quality, and how often you wash your hair. Generally, the color lasts for 10 to 20 washes before gradually fading.
This is a pure direct dye, not a permanent oxidative dye, which means it does not require and should not be mixed with any developer. It gradually washes out, giving you the flexibility to change colors more often.
Make sure the hair is completely dry before going to bed to avoid color stains on the bedding. It may also be a good idea to use a dark pillowcase for the first few nights in case any excess color rubs off.