Frequently asked questions
KeraDirect is a direct dye that attaches pigment to the surface of the hair without opening it. This gives an intense, gentle colour change that then gradually washes out.
The colour is free from ammonia and hydrogen peroxide, which preserves your natural hair quality. This means you can experiment with colour without risking chemical damage or unnecessary wear.
You can use heat tools as usual, but we always recommend applying a good heat protectant first. Very high heat can, over time, make the pigments release from the surface and the colour fade faster.
Yes, as the product contains no bleaching or harsh chemicals, it's very gentle. The nourishing, surface-acting formula is ideal even for fine, fragile hair types.
For shoulder-length hair of normal thickness, one pack is usually enough. If your hair is long or very thick, we recommend two packs for an even, full-coverage result.
The colour result is always most intense and vivid on pre-lightened or naturally very light hair. On darker hair, the colours usually give only a subtle tint or a slight sheen in the light.
Yes, all shades in the range can be mixed together so you can create completely custom colours. You can also mix in the neutral Clear shade to soften the intensity and create gentle pastel tones.
How long it lasts varies a lot depending on your base colour, hair quality and how often you wash. Generally the colour lasts 10 to 20 washes before gradually fading.
This is a pure direct dye, not a permanent oxidation colour, so it doesn't need and mustn't be mixed with developer. It washes out gradually, giving you the flexibility to change colour more often.
Make sure your hair is completely dry before going to bed to avoid colour stains on your bedding. It can also help to use a dark pillowcase for the first few nights in case any excess colour transfers.