When a keratin treatment fades prematurely, it is rarely because of the product. It is almost always one of these seven things. Without clarifying shampoo, the keratin adheres to product residue instead of the hair shaft. The hair must be completely dry during application, not almost dry. 72 hours is not a guideline. If you wash after one day, you have effectively rinsed away part of the treatment. The most common mistake of all. Switch to sulfate-free shampoo and sulfate-free conditioner from the first wash. Also check your dry shampoo and purple shampoo, as they are often forgotten. Every wash removes a little of the treatment. Every other day to every third day is ideal. A week of daily pool swimming can reduce the treatment's longevity by a month. Wet your hair with fresh water and apply conditioner before swimming. Keratin fades gradually. A treatment with Cocochoco Keratin Repair Mask once or twice a week maintains the level and noticeably extends the period. If you want everything in one place, we have our aftercare kit for keratin treatments.1. Skipping the deep cleanse
2. Moisture left in the hair
3. Washing too soon
4. Sulfates in the shampoo
5. Washing too often
6. Chlorine and salt water
7. Not replenishing it
7 mistakes that shorten the lifespan of your keratin treatment