You can recognise damaged hair because it's brittle, has split ends, loses its bounce or looks lifeless no matter how you style it. Common causes are repeated heat styling, chemical treatments (colouring, bleaching, perms) and mechanical wear from brushing or harsh friction.
Moisture or protein – what does your hair need?
The two are easy to mix up, but they solve different problems:
- Protein rebuilds the inner structure of the hair and makes it stronger. You need it when your hair feels weak or breaks easily.
- Moisture makes the hair soft and supple again. You need it when your hair feels dry and rough but doesn't necessarily break.
Most people with damaged hair need a combination – but too much protein without moisture can make hair stiff and brittle, and vice versa.
A routine to repair your hair
- Cut down on heat styling as much as possible during the repair period.
- Use a repairing shampoo and conditioner every time you wash – not just as a one-off treatment.
- Be extra gentle with wet hair, because that's when it's most vulnerable to breakage.
- Be patient – visible improvement usually takes several weeks of consistent care, not a single wash.
Our Repair Kit (repair package) is designed to strengthen and rebuild damaged and worn hair, wash after wash.