Hair that looks dull and lifeless no matter how you style it is rarely down to chance. The most common causes are product residue that builds up in the hair over time, hard water with minerals that leave a film on each strand, and heat-styling damage that makes the hair's surface uneven so it reflects light less well.
How to build the shine back up
- Cleanse your hair thoroughly at regular intervals to remove product residue that would otherwise leave it dull and heavy.
- Rinse carefully – product residue is one of the most common causes of dull hair.
- Turn the heat down when styling wherever you can, as high heat damages the hair's surface and reduces its natural lustre.
- Finish your rinse with cooler water – it helps the cuticle lie flat, which boosts shine.
Our Shine Kit is designed to lift away what dulls your shine and give your hair its lustre back.