7 mistakes that shorten your keratin treatment

When a keratin treatment fades early, it's rarely down to the product. It's almost always one of these seven.

1. Skipping the deep cleanse

Without clarifying shampoo, the keratin bonds to product residue instead of the hair strand.

2. Moisture left in the hair

The hair must be completely dry when the product is applied – not almost dry.

3. Washing too soon

72 hours is not just a rough guide. If you wash after a day, you've effectively rinsed away part of the treatment.

4. Sulfates in your shampoo

The most common mistake of all. Switch to sulfate-free shampoo and sulfate-free conditioner from the very first wash. Check your dry shampoo and silver shampoo too – they're often forgotten.

5. Washing too often

Every wash costs a little of the treatment. Every second or third day is ideal.

6. Chlorine and salt water

A week of daily pool swims can cost a month of longevity. Wet your hair with clean water and apply conditioner before you swim.

7. Not topping up

Keratin fades gradually. A treatment with Cocochoco Keratin Repair Mask once or twice a week keeps levels up and noticeably extends the result.

If you want everything in one place, we have an aftercare kit for keratin treatments.